Work
The best content is crisp, clean, compelling and omnichannel. Here are some of our favorite examples.
Business-to-Business Insights
Media: Interactive Website, PDF, Podcast
Client: The World 50 Group
Objective: Drive brand awareness and new membership with unique insights captured from World 50’s C-suite members: Increase value for existing members
Results: Sold multiple memberships; Reached 20% of World 50’s members: Established World 50 as a source for leadership content; Picked up in external press
Doing and Being: How the Covid-19 Crisis has Humanized Leadership
Media: Interactive Website, Zoom Series, PDF
Client: Egon Zehnder
Objective: Strengthen client and potential client relationships by: Building a system and interactive microsite to host 100+ virtual client events as Covid unfolded; coaching consultants on event moderation; synthesizing and producing actionable insights from the content.
Results: Platinum Winner, 2020 MarCom Awards, 11+ pieces of coverage and over 30 million impressions. Engagement time was 4x Egon’s average for content.
2020 Global Board Diversity Tracker
Media: Interactive Website, 12 Video interviews, customizable data, downloadable report
Client: Egon Zehnder
Objective: Highlight Egon Zehnder’s commitment to women in the boardroom; build business relationships with top-level content and external pickup.
Journalism
JC Penney Investigation: How to Fail in Business While Really, Really Trying
Client: Fortune Magazine
Objective: Expose how JC Penney’s new leadership caused it to lose $4 billion in one year
Results: Finalist, 2015: Gerald Loeb award for best feature
Why Top Women are Disappearing from Corporate America
Client: Fortune Magazine
Objective: Understand why senior level women are not achieving the CEO position
Results: Massive pickup and elevated the level of discussion around the topic in the C-suite
Ghostwriting
Confessions of a Wall Street Analyst
Client: Dan Reingold
Media: Book
Objective: Tell the story of a top equity research analyst during the dot.com era
Results: Business Week Best Seller list; Reviewed in multiple top tier publications
Final Accounting: Ambition, Greed and the Fall of Arthur Andersen
Client: Barbara Ley Toffler
Media: Book
Objective: Share Toffler’s experience as head of ethics consulting at Arthur Andersen
Results: New York Times best-seller list; multiple reviews
